Transform into an AI Powered Full Stack Digital Marketer
in 3 months with Live Sessions
Most comprehensive Digital Marketing Masters Program with AI, covers Each and Every Aspect of Digital Marketing & AI
Roadmap to Your Digital Marketing Mastery : Course Highlights
The Tools That You will Master
ChatGPT
Google Ads
Bing Ads
Meta Ads
Jasper
Mixpanel
SurferAI
Google Tag Manager
Search Console
SEM Rush
AHREFS
Similar web
Linkein Ads
Clarity
CrazyEgg
Hotjar
Hootsuite
GT Metrix
Google Analytics
Copy.ai
Mailchimp
Meltwater
Know the Mentor
Ved Prakash
IIM Raipur Alumni,
18+ Years Digital & Growth Roles
The Masters in Digital Marketing with AI program is Designed and Delivered by Ved Prakash, an IIM Raipur Alumni. He has been into Digital marketing/Growth Roles for the last 18+ Years with Indian businesses which have been Pioneers in ecommerce. In the process he has scaled many startups and has been fortunate to be working with many earliest Internet like MakeMyTrip and over the Years has worked with many other startups – HolidayIQ, Savaari, Travelspice, Medvarsity.
He also formed his Own Digital marketing company Instadigit.com which he later sold. He has deep expertise across all Digital Marketing Channels and is an AI & Market Automation expert as well with implementing large scale frameworks. The Trainer Has manages 250+ Million Budgets. The program is designed with keen focus on imparting Industry required Digital marketing skills and make the learner adapt AI into their Digital Practice
Master Digital Marketing with AI — Be the Future, Today.
Patterned on Digital Marketing Courses Taught in Topmost Colleges.
AI-Powered Learning
We integrate the latest AI tools into the curriculum — you won’t just learn digital marketing, you’ll master AI-assisted marketing, the future of the industry
Full Stack Marketer Skillset
You won’t just specialize in one area. You'll cover Digital MARKETING Concepts, SEO, Google Ads, Meta Ads, Email Marketing, Content Strategy, Automation, Analytics, Influencer Marketing, Branding, Content Marketing and more — becoming a true 360° marketer.
Live Interactive Classes
All Classes are Live classes. Real-time learning, instant feedback, networking with batchmates, and personalized mentorship — not boring recorded videos.
Career-Ready in 3 Months
Our 3-month program is intensive but practical, designed to equip you with skills that companies are actively hiring for — faster than traditional degrees.
Hands-On Projects and Case Studies
You will work on real-world business cases, tools, dashboards, and live campaigns — not just theory.
25+ Cutting-edge Marketing Tools Taught
Master Majority of Tools from AI Tools, SEM Rush to GT Metrix to Hotjar — you’ll actually use the top tools, not just hear their names.
Here’s Why You Need to Master Digital Marketing & AI
| $843B
Global digital advertising market |
#top Digital Marketing with AI is among Top Skills Required |
14 Lakhs+
Average annual salary of digital managers in India |
| 13 Lacs+
Digital Marketing Job openings worldwide |
52%
Marketing Professional Already Use AI |
$1.3 T Digital Marketing Forecasted in 2033 |
Queries ?
The Most Comprehensive Roadmap to Achieve Digital Marketing Mastery
-
Module 1-2
- Impact of digital media on the 4Ps
- Advantages over traditional marketing
- Understanding Marketing concepts to understand changing role of Digital Marketing
- Setting Digital Marketing Objectives
- Understanding Target Audience
- Value propositions, Positioning
- Developing Customer Personas
- Customer Journey Maps
- Understanding Marketing Funnels
- Important Digital Metrics
- Key Digital Marketing Terms
- Key Digital marketing channels
- Digital Media understanding
- Selecting right Digital marketing channel
- Case Study
- Tools : Customer Persona Building Framework
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Module 3-4
- Gain deep Understanding of SEO process
- Understanding SEO Fundamentals
- How search Engine Works
- Google Algorithm and Updates
- Ranking Algorithms & Factors
- Search Engine Process
- SEO role in Digital Planning
- Keyword & Keyword Research
- Backlink Analysis
- Internal Linking Analysis
- Content Optimization & content marketing in Website Design
- Changing search Landscape and Penalties
- On Page SEO
- Link Building fundamentals
- SEO for other Search Engines
- AI & Changing SEO Landscape
- Case Studies
- SEO Tools
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Module 8-9
- Deep dive into Google Ads
- Overview of the Google Ads ecosystem
- Google Ads auction system Overview
- Setting Up Your First Campaign with Account setup
- Campaign Types and Strategies
- Choosing the right campaign type
- Understanding Key Metrics
- Defining goals
- Keyword Research and Targeting
- Google ads Tools : Keyword Planner & Match Types
- Match types Creating Compelling Ads & AI Use
- Components of a Search Ad: Headline, Description, URL, Best practices for ad copywriting
- Understanding Ad Extensions (site links, call extensions, etc.)
- Budgeting and Bidding Strategies
- Budgeting Strategies
- Bidding strategies
- Landing Pages and Conversion Tracking
- Importance of a strong landing page
- Basics of conversion tracking setup
- Optimizing and Scaling Campaigns
- How to A/B test ads
- Performance Tracking & Management
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Module 11-12
- Types of Social Networks
- Different Social Media Platforms
- B2B & B2C Social Media & Content Strategies
- Social Platforms and algorithms
- Social Media Audit
- Unique strategy for each social Media Platform
- Generating AI driven content for Social media
- Essential metrics for Social Media
- Marketing strategies for LinkedIn
- Marketing Strategies for You tube
- Twitter, Facebook & Instagram
- Social Media: Case Studies
- Social Media analytics
- Social Media Tools
- Case Study
- Social Media Audit tools
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Module 14
- Introduction to ORM
- Importance of ORM in today's digital world
- How online reputation impacts personal and business success
- Understanding Digital Reputation
- Key platforms that affect reputation (Google, social media, review sites)
- How search engines and reviews shape perceptions
- Core Components of ORM
- How to track your brand name and mentions
- Analysis: Understanding sentiment and impact
- Response: How and when to respond to feedback (positive and negative)
- Building: ORM Strategy as part of strong digital presence
- ORM Tools and Techniques : Introduction to popular ORM tools
- Manual vs. automated monitoring
- Basic guide to using ORM software for individuals and businesses
- Handling Negative Reviews and Crises
- Step-by-step process to handle negative feedback
- Escalation matrix for serious reputation threats
- Proactive ORM Strategies
- Content creation: Blogging, PR, SEO to boost positive presence
- ORM KPIs
-
Module 16-17
- Facebook & Instagram Marketing
- Overview of Facebook Ads
- How Facebook Ads Work : Algorithm
- Understanding Facebook Ad Objectives, major metrics
- Audience types & Targeting
- Budgeting, Bidding Basics
- Ad Placement Options
- Facebook Advertisement account setup
- Setting Up Facebook Business Manager
- Creating High-Performing Ads
- Tracking and Analytics
- A/B Testing and Optimization
- Testing creatives, audiences, placements
- AI Tools for Facebook Ads, Automation
- Integrations : Lead automation, email & omni channel
- Different Ad Strategies for Facebook & Instagram
- Marketing Tool Kit
-
Module 18
- Why Linked-in Ads
- Account setup
- Audience targeting on linked-in
- Performance measurement on LinkedIn
- Other Ad Networks
- Introduction to Native Ads
- Bing Ads
-
Module 21-22
- Marketing Automation and AI
- What is marketing automation
- Core Components of AI Marketing Automation
- Marketing automation tools
- Automation workflow strategies
- Implementing AI In digital marketing strategies
- Essential Metrics for Marketing Automation
- Multi Channel Integrated Automation ( WhatsApp, Email, Messaging)
- Lead Scoring and Segmentation with AI
- Automating customer qualification
- Personalization at Scale
- Using AI to deliver hyper-personalized experiences
- Automated Customer Journeys
-
Module 23
- Introduction to Video Marketing
- Why Video Marketing
- Why video matters in digital marketing today
- Types of Marketing Videos
- Video Marketing Platforms
- Planning Your Video Content -Scripting, storyboarding, goal setting
- Basics of Video Creation
- Optimizing Videos for SEO
- Running video ads
- Measuring Video Performance
- Key metrics& KPI
- Video Repurposing Strategies
- Turning one video into multiple content pieces
- Trends in Video Marketing
- Video Marketing tools
-
Module 24
- What is attribution in marketing?
- Importance of Attribution in Measuring ROI
- Attribution Models - First-click, last-click, linear, time decay, position-based
- Multi-Touch Attribution
- Understanding customer journeys across multiple touchpoints
- Setting Up Attribution in Platforms
- Attribution model & business goals
- Data Collection for Attribution
- Tracking sources, mediums, and campaigns
- Cross-Device and Cross-Platform Attribution, B2B, B2C models
- Analyzing Attribution Reports
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Module 25
- Overview of mobile marketing
- Trends to watch in mobile marketing
- Mobile friendly vs mobile optimised
- Mobile apps fundamentals
- Types of mobile apps
- Mobile App Marketing & Growth Hacks
- Key mobile app metrics to track
- Mobile Campaign optimization
- Mobile search
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Module 5-6
- Integration of content Marketing in Website Design
- Understand the POEM Framework
- Website Structure & Planning
- Set up a basic website
- Webmaster Tools
- On page SEO
- Technical SEO
- Local SEO
- APP store optimization
- Essential SEO Tools for Keyword research and Optimization
- Use AI For SEO
- Keyword research
- SEO Audit
- Competitor analysis
- Content generation using AI
- Practical Case Studies
- Basics of App Store Optimization
- SEO Audit Tools: Introduction and run-through
- Developing a SEO Cheat Sheet
-
Module 7
- Understand the customer
- Conduct Market & competitor research
- Business Intelligence Tools
- Problem formulation
- Customer Segmentation, Targeting
- Where to compete
- Competition analysis Frameworks
- B2B and B2C customers
- A Digital Roadmap for Customer Journey
- Case Study
- Tools: Competitor Intelligence tools
-
Module 10
- How Display Marketing works
- Display Ad Types
- Understanding Audience Types in Google
- Display Ad Campaign Setup
- Display, Performance Max & Discovery Advertisement
- Video Ads including You Tube
- Display targeting Strategies
- Remarketing Strategies
- Design the perfect Display Ads
- Scaling Display Ads
- Native Advertising Essentials
- Tool: Display Ads Planning Framework
-
module 13
- Brand Marketing Goals
- Brand strategy frameworks: 5C
- Brand marketing Guidelines
- Brand Marketing activities
- Content Marketing Fundamentals
- Developing Content calendar for branding
- Effective Copywriting for an Impactful communication
- Storytelling content based on personas
- Landing page copywriting & Frameworks
- Aligning brand goals with Website content
- Measuring brand success
- Brand marketing tools
- Case Study
- Brand Marketing Tools
-
Module 15
- Email Marketing : Basic Course Module Outline
- Introduction to Email Marketing
- Types of Email Campaigns : Newletters,promotional,Sales
- Drip campaigns
- Building and Growing an Email List
- Lead magnets, Best practices for opt-in forms and landing pages
- Crafting Effective Emails that boost open rates
- Designing visually appealing emails (templates, branding) & CTA
- Tools for Email Marketing : Overview
- Basic demo on how to set up a campaign
- Personalization and segmentation
- Maintaining list hygiene (cleaning up inactive users)
- Analysing Campaign Performance
- Key metrics: Open rate, click-through rate (CTR), bounce rate, unsubscribe rate
- Understanding campaign reports
-
Module 19
- Introduction to Media Planning
- Understanding the Media Landscape
- Types of media: Traditional vs Digital
- Owned, Earned, and Paid media explained
- Setting Campaign Goals and KPIs
- Understanding Segmentation, target demographics, psychographics, behaviour
- Media Planning Process
- Media mix strategy
- Budgeting
- Scheduling
- Types of media buying: Direct buys, Programmatic, Real-Time Bidding (RTB)
- Tools and Platforms for Media Buying
- Tracking, Measurement, and Optimization
- AI in media buying, Connected TV, Voice advertising
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Module 20
- Introduction to CRO
- Understanding User Behaviour
- Key Elements That Impact Conversion
- Landing pages, forms, CTAs, page speed
- Heatmaps, session recordings, analytics
- Setting CRO Goals and KPIs & success metrics
- Identify optimization opportunities
- A/B Testing Fundamentals & Implementation
- Copywriting and Design for Higher Conversions
- Optimizing for Mobile Conversions
- Mobile UX best practices
- Tools for CRO
- Reviewing, Iterating, and Scaling Wins
- Tools : Hotjar, Google Optimize, Crazy Egg
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Module 26
- AI-driven visual marketing
- AI-powered chatbots and conversational marketing
- Data-driven decision-making with AI
- Tools for AI-based marketing analytics
- Future trends in Generative AI and marketing
- Generative AI Tools with Applications
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Module 27-28
- Introduction to Conversion Tracking
- Why Conversion Tracking matters
- Types of Conversions
- Analytics Tools including GA4, Microsoft Clarity, Heap
- Reporting Tools
- Events analysis
- Marketing Funnel Analysis
- Google Tag Manager
- Tracking Methods
- Pixel tracking, UTM parameters, event tracking
- Conversion Tracking for Ads
- Analyzing Conversion Data
- Reading reports, identifying drop-offs, optimizing funnels
- Mobile App Tracking
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Module 29
- Data Visualization Techniques
- Key Metrics to Track
- Types of Dashboards
- Popular Dashboard Tools & Introduction to Google Data Studio & Hubspot
- Data Sources/Connectors
- Data filtering & creating live dashboards
- Designing an Effective Dashboard
- Custom Dashboards for Campaigns
- Setting up campaign-specific tracking
- Interpreting Dashboard Insights
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Module 30
- Introduction to Google Analytics
- Setting Up Google Analytics
- Creating an account, adding tracking code to a website
- Understanding the Google Analytics Interface
- Realtime, Audience, Acquisition, Behavior, Conversions
- Key Metrics and Terminology
- Audience Reports
- Acquisition Reports
- Source wise attribution
- Behaviour Reports
- Setting up Goals and Events
- Tracking specific Events
- Using UTM Parameters for Campaign Tracking
- Creating and tracking custom URLs
- Building Custom Reports and Dashboards
- Tailoring analytics to your marketing needs
FAQs
1. What are the requirement for taking these classes?
There are no technical requirements for taking these classes. You only need to be passionate about Digital marketing. You can be a student trying to get new skill, a Digital marketer Trying to broad base their skill or an Entrepreneur trying to get better control on their business.
2. What is the format of the Classes?
All the classes will be online live Classes. The schedules of the classes are notified to the students The Digital Marketing mastery with AI course has 55+ Live classes
3. Will I be able to get the video recording of the classes?
Yes, you will be able to access the video recording of all live classes which are accessible through on the platform
4. What is the duration of the Program
The program Duration is 3 months in which live classes would be conducted. Recording of live classes, support materials will be available for longer duration
5. What is my time investment per Week in the program
The program Duration is 3 months in which live classes would be conducted. Recording of live classes, support materials will be available for longer duration
6. What is the duration of the Program
4-6 hours per week will be enough for the Digital Marketing mastery program
7. How many tools will I learn
You will be learning in excess of 30+ tools in the Digital marketing mastery program. All the tools are easily available without any paid subscription What are the opportunities available after completing this program? The program aims of providing all essential & practical Digital marketing Skills for the learner. A community of Digital marketing exists for intra group collaboration
20+ Certifications
Declare Yourself a 360° Digital Marketing Expert
